Predictive Analytics Work, Just Not Yours, Right?
Why Your Predictive Analytics Aren’t Working The Way They Were Promised Most predictive analytics tools are glorified history buffs. They love telling you how people used to buy…
Attribution is Only the Beginning
Attribution alone is not enough information to make important decisions about your business. It’s not enough to know that it came from paid vs. organic. It’s not enough…
7 Ways Click360 Can Help You Prepare for the End of 3rd Party Cookies
The ending of third party cookies by Apple, Google and others should come as no surprise to anyone. The writing has been on the walls for years. As…
The Science (or rather the Analytics) Behind Knowing When MQL Becomes an SQL
Knowing when a marketing-qualified lead has transformed into a sales-qualified lead has largely been a mystery. It's mostly been a game of guess and test.But some marketing and sales teams…
Navigating the Unknown: Marketing During & After a Crisis
The times, as the saying goes, they are a-changing. How fast? Well, the situation will have evolved in the time between when we wrote this line and when…
Work Smarter Not Harder: How to Augment Your Team’s Intelligence
There’s a social ad circulating the web. Pretty straightforward, simple question. Will COVID change consumer behavior?, it asks. If you find yourself asking this same question, please stop…