3 Core Functions
1 Massive Outcome
Multi - Touch Attribution
Bulletproof because it has to be. Every click, every channel, every platform and throughout time. Industry leading attribution that never loses track of the channels that drive your most valuable online revenue generating behaviors.
Behavioral Segmentation
Grouping customers based on revenue generating behaviors rather than set rules so that you know which segments are most likely to convert to revenue, and which marketing efforts increase those likelihoods for every segment.
Predictive Analytics
Predicting revenue outcomes and increasing marketing efforts that generate those outcomes is a breeze once you understand buyer intent, as well as the channels that source your most valuable revenue generating behaviors.
Click360 is the unique combination of several very powerful capabilities that lead to one very valuable output: Buyer intent. Literally, the learned patterns of behavior that generate revenue. It’s the only platform in existence that leverages multi-channel attribution, segmentation and predictive analytics to understand when a purchase is about to be made, and which sales and marketing efforts increase that likelihood. Customers on your site right now are telling you volumes of vital information about their buying intentions through their behaviors, and now you can act on it..
Complex sales cycles where customers touch multiple online influences make it incredibly hard to pinpoint which channel was truly the reason for a purchase. It’s also nearly impossible to analyze why one channel might be more vital when combined with another. That’s why Click360 measures the value of every single on-site click so that you know when to engage a lead or remarket a cart abandon. Without that insight, as much as 70% of a marketing budget and 80% of a sales teams’ time goes to waste. The only way to truly win the game of revenue generation is to understand at the behavioral level of an individual person which actions lead to revenue and which don’t.
Complex sales cycles where customers touch multiple online influences make it incredibly hard to pinpoint which channel was truly the reason for a purchase. It’s also nearly impossible to analyze why one channel might be more vital when combined with another. That’s why Click360 measures the value of every single on-site click so that you know when to engage a lead or remarket a cart abandon. Without that insight, as much as 70% of a marketing budget and 80% of a sales teams’ time goes to waste. The only way to truly win the game of revenue generation is to understand at the behavioral level of an individual person which actions lead to revenue and which don’t.
Don’t take our word for it. Connect your site to Click360 and see which behaviors are leading to meaningful revenue outcomes and which aren’t.