Nobody Ever Got Promoted "For Choosing IBM"
The old adage says: "Nobody ever got fired for choosing IBM." The idea is that it’s safe to just do what others do. You’re not rocking the boat.…
What Google vs. Yahoo! Can Teach Us About Sales And Marketing Analytics
The Good(?) Old Days Those of us who have used the Internet for decades may remember a time when searching for a website meant working your way through…
The Forgotten Middle: Why and How Optimizing the Middle of Your Sales Funnel Matters
In the race to achieve the mythic Optimized Sales Funnel, there are generally two schools of thought. Those who favor the top of the funnel and those who…
The Credit Assignment Problem in Marketing Attribution
One of the most common problems encountered in sales and marketing analytics is determining what customer actions are important for reaching a goal (e.g., converting a lead or…
Click360 Gets a Makeover: February 2020 Product Updates
We've been very busy this month with a host of new product updates and reports! But we wanted to specifically highlight the most visible change: this past weekend we fully…
Case Study: Public Company Uses Click360 to Improve Marketing and Demand Gen in a Complex Salescycle
"Why wouldn't everybody use Click360 to run their marketing?" - Digital Marketing Specialist Customer Profile: The customer is a medium-size, publicly traded company in the manufacturing industry. They…