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  • Home
  • What It Does
    • Multi-Touch Attribution
    • Behavioral Segmentation
    • Predictive Analytics
  • Why It’s Different
    • First Party Data
    • Learning vs. Rules Based Systems
    • Data: Transactional vs. Analytical
  • How It Helps My Team
    • Marketers
    • Agencies
    • Sales Leaders
    • eCommerce
  • Product
    • Case Studies
    • Use Cases
    • Features and Benefits
    • FAQ’s
  • Blog
  • Pricing
  • Get Started

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Nobody Ever Got Promoted “For Choosing IBM” Learn More

Nobody Ever Got Promoted "For Choosing IBM"

The old adage says: "Nobody ever got fired for choosing IBM."The idea is that it’s safe to just do what others do. You’re not rocking the boat. Not…
What Google vs. Yahoo! Can Teach Us About Sales And Marketing Analytics Learn More

What Google vs. Yahoo! Can Teach Us About Sales And Marketing Analytics

The Good(?) Old DaysThose of us who have used the Internet for decades may remember a time when searching for a website meant working your way through carefully…
The Forgotten Middle: Why and How Optimizing the Middle of Your Sales Funnel Matters Learn More

The Forgotten Middle: Why and How Optimizing the Middle of Your Sales Funnel Matters

In the race to achieve the mythic Optimized Sales Funnel, there are generally two schools of thought. Those who favor the top of the funnel and those who…
The Credit Assignment Problem in Marketing Attribution Learn More

The Credit Assignment Problem in Marketing Attribution

One of the most common problems encountered in sales and marketing analytics is determining what customer actions are important for reaching a goal (e.g., converting a lead or…
Click360 Gets a Makeover: February 2020 Product Updates Learn More

Click360 Gets a Makeover: February 2020 Product Updates

We've been very busy this month with a host of new product updates and reports! But we wanted to specifically highlight the most visible change: this past weekend we fully…
Case Study: Public Company Uses Click360 to Improve Marketing and Demand Gen in a Complex Salescycle Learn More

Case Study: Public Company Uses Click360 to Improve Marketing and Demand Gen in a Complex Salescycle

"Why wouldn't everybody use Click360 to run their marketing?" - Digital Marketing SpecialistCustomer Profile:The customer is a medium-size, publicly traded company in the manufacturing industry. They have a…
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