Why just group people together based on things like demographics and geographics when you can actually segment them by behaviors? More importantly, behaviors of customers that actually buy from you?
When you connect Click360 to your website, Deep Learning AI models recognize the patterns and sequences of behaviors that create revenue. It then groups visitors together based on those revenue generating behaviors and attributes.
What you’re left with is behavioral clusters of visitors on the website who act similarly, come from the same channels and convert to revenue most often. That allows you to know exactly where your most valuable customers are coming from so that you can allocate ad budgets and marketing efforts accordingly without having to waste resources on channels that don’t impact the business.