Learning vs. Rules Based Systems
One of the biggest differences between Click360 and most platforms in existence is that Click360 is a learning system. What does that mean? Good question. It means that most platforms will have a set of rules that they want their A.I to optimize for, and those rules typically don’t change. That, or rules are updated as needed to keep up with changes in the business.
Click360 on the other hand is a learning system, which allows it to continuously learn and improve based on behaviors in real-time. Customer behavior changes every day. In some cases, it changes every minute. A learning system gives businesses the ability to adapt with those behavioral changes so that they have up-to-the-minute actionable insights on how to engage consumers.
Continuously Learning and Improving
Because the Click360 platform is always learning and improving insights based on real-time behaviors, you can have confidence that the decisions you’re making for the business today are in line with the best revenue generation strategies for tomorrow.