Click360 for Digital Agencies
Digital marketing agencies are tasked with being stewards of their clients’ marketing budgets, with the goal of driving digital traffic, leads, conversions and ultimately revenue.
The big challenge is to find true ROI measurement while properly crediting revenue generation to the channels, advertisements, and content that are contributing to it. This is a challenge because most digital marketing agencies are not able to see the entire end-to-end customer journey. In addition, they can’t inform how prospective customers on their clients’ website should be engaged throughout the marketing funnel, because even if they can see the activity, it’s hard to understand which behaviors are more valuable to the sales cycle than others.
Agencies are often left testing different tactics time and time again, only to be left pulling reports and trying to guess what might have worked or what didn’t. That conversation also tends to be around what efforts drove the most traffic, and rarely are they about which channels drove the most revenue.
Prove Return on Ad Spend
When you can see every single touchpoint across channels, platforms devices and time - it's easy to prove what generates revenue and what doesn't.
Identify Revenue Generating Channels
Once agencies can prove out return-on-ad-spend, they can clearly identify the channels that generate revenue and adjust ad spend accordingly.
Create Customer Journeys for Revenue
Now that budgets are allocated only to revenue-generating-channels, agencies can optimize for next-best-steps throughout the customer journey.
The Agency Challenge
Digital agencies are tasked with:
1) Generating web traffic on behalf of their clients
2) Proving out ROI and ROAS of marketing efforts
3) Understanding what’s driving revenue vs. what’s not
4) Justifying the spends of clients’ marketing budgets
5) Identifying channels driving the most valuable leads
6) Informing on the most valuable client behaviors
7) Maximizing revenue from their clients’ budgets
The Solution
By adding Click360 to any client’s website, digital agencies gain invaluable insight on what behaviors are generating the most revenue for clients, as well as which site visitors are indicating buying intent. This allows agencies to surface the most productive and effective marketing channels that are not only driving traffic but are converting to revenue. Now, agencies can target and retarget only those prospective customers who will convert to revenue while informing on how to optimize the customer journey both next month and 12 months from now. Ultimately, that leads to better conversion, better results, and better retention of clients.
Results
Real Time, End-to-End, Multi-Touch Attribution: Seeing what’s working and what’s not in real time means digital agencies can act as highly effective stewards of their clients’ marketing budgets while justifying ad spends, proving out ROAS, and surfacing the most effective channels of revenue generation.
Automatic Segmentation & Measurement: Deep Learning models identify who is mostly likely to convert – meaning the agencies can focus efforts against channels proven to drive the most revenue-generating behaviors, as well as those channels sourcing prospective customers most likely to convert to revenue. That also means retargeting only customers showing buying intent rather than everyone who has shown up on the website.
Actionable Insight → Existing Systems: Real time information is pushed back into sales systems like Google, Facebook and other re-targeting platforms, allowing marketing teams to engage customers with the most relevant information at the most pivotal points throughout the sales cycle.
To find out more how Click360 can help supercharge your sales results, contact us today and try a demo.