By adding Click360 to the company’s website, marketers gain insight on what behaviors are indicating buying intent, and by extension which behaviors generate revenue. Patterns and sequences indicate where prospective customers are in the buying cycle, allowing marketers to engage them based on their exact stage of the funnel. Prospective customers are then grouped together based on their behaviors and marketers are able to use those behavioral clusters to inform how to move prospective customers through sales and marketing funnels, what kinds of information converts them to the next stage, and exactly when sales teams should be involved.
Real Time, End-to-End, Multi-Touch Attribution: Seeing what’s working and what’s not in real time means the marketers can justify budget spends, prove out ROI, ROAS and surface the most effective channels of revenue generation.
Automatic Segmentation & Measurement: Deep Learning models identify who is mostly likely to convert – meaning the marketers can focus efforts against the 30% of prospective clients who will convert, while saving and re-allocating as much as 70% of time and budgets to more targeted efforts.
Actionable Insight → Existing Systems: Real time information is pushed back into sales and marketing systems like CRM, eCommerce and marketing automation platforms, allowing sales and marketing teams to engage customers with the most relevant information based on what they’re looking for and where they’re at in their customer journey.
To find out more how Click360 can help supercharge your sales results, contact us today and try a demo.