First Party Data
First-party clickstream data is that on-site and owned media behavior that belongs to you and only you. No one is enriching it, co-mingling it or anonymizing and selling it back to you as personas.
Data is quickly becoming the modern day oil; one of the most valuable resources yet vastly untapped. The good news is that with Click360 you can extract it, refine it and use it for your own revenue generation initiatives without having to buy it from the data tycoons.
And the best part is that you don’t have to buy audiences anymore either. The more data you extract, the more refined your audience targeting becomes based on your business and your ideal customer profiles.
Stop buying anonymized aggregates of people who look like they search for what you offer. Start targeting the audiences that have the revenue generating behaviors that actually buy from you.
Imagine What's Possible
When you collect your customer journey behavior data first party, you’re no longer depenant on the algorithms or outsourced data enrichment of 3rd party sources or ad platforms.