By adding Click360 to the company’s technology stack, sales leaders (such as the Chief Revenue Officer) gain critical insight into which efforts are driving the most revenue, which sales channels are most productive, and which strategies are creating the most sales conversions. Patterns and sequences indicate where prospective customers are in the buying cycle, which allows the sales team to engage them only when they’re a Sales Qualified Lead (SQL). That means spending less at the top of the funnel while being more efficient and effective during middle stages. Now, only the most qualified sales candidates are engaged by salespeople based on the patterns of behavior that indicate buying intent.
Real Time, End-to-End, Multi-Touch Attribution: Seeing what’s working and what’s not in real time means sales leaders can justify budget spends, prove out ROI and surface the most effective channels of revenue generation.
Automatic Segmentation & Measurement: Deep Learning models identify who is mostly likely to convert – meaning sales leaders can focus efforts against the 20%-30% of prospective clients who are in the market today, while re-allocating their teams’ times only to those deals most likely to close. Unqualified leads can remain in custom nurtures until they are ready for sales engagement.
Actionable Insight → Existing Systems: Real time information is pushed back into sales systems like CRM and engagement tools, allowing sales teams to engage customers with the most relevant information at the most pivotal points throughout the sales cycle.
To find out more how Click360 can help supercharge your sales results, contact us today and try a demo.