Used by many of the social media networks you’re familiar with, graph databases are a very powerful way to connect important information about customers to their behaviors.
Instead of slow cumbersome data warehouses or complex relational databases which take hours and sometimes days to return anything useful, Graph Databases are nimble, flexible and allow for faster processing and overall better performance.
On top of that, customer behavior changes almost daily if not faster. That means the way systems adjust for those changes need to be just as fast. Click360 is learning in real-time which behaviors are most valuable to revenue generation while other systems start from scratch each and every time new information is added.
Unless your customers buy the exact same things the exact same way day in and day out, you’re going to want the power of a Graph Database driving your most vital marketing insights.