Lead scoring tells you who's busy.
Click360 tells you who's about to buy.
Activity scores. Rules engines. Intent data. They all measure the wrong thing — or the right thing at the wrong time. Click360 continuously learns from your most recent closed revenue and updates what a buyer looks like every time a new deal closes.
Three ways to score who buys.
One actually learns in real time.
Same prospect. Same visible journey. Toggle between B2B and B2C — then watch what each scoring model sees as the behavior unfolds.
Not a better version of what you have.
A different approach entirely.
Each of these is a structural decision — not a feature. They determine what's possible before a single prediction is made.
Rules-based scoring requires someone to define what buying intent looks like upfront — and those definitions go stale the moment buyer behavior changes. Click360 discovers what conversion looks like from the behavioral patterns of your actual closed revenue, and automatically updates when markets shift.
Click360 captures behavioral signals as first-party data you own entirely — immune to cookie deprecation, iOS privacy restrictions, and ad platform API changes that break third-party attribution tools overnight. No data brokers. No anonymized audiences. No one co-mingling your data with competitors.
CRMs record what your sales team enters. Click360 builds an analytical model of how buyers actually behave — capturing the sequences, timing, and depth of engagement that precede closed revenue, not just the outcomes themselves.
Every closed deal teaches Click360 what a real buyer's journey looks like. The behavioral model continuously updates as new revenue flows in — so accuracy improves as markets change, instead of decaying like the rules someone wrote two years ago.
What it looks like when scoring actually works
It's like counting cards. We know which deals are most likely to close before the sales team has even made contact. That changes how we allocate everything — time, budget, focus.
This replaced three different scoring models we never fully trusted. The difference is that Click360 tells us what's actually happening — not what we told it to look for.
Click360 helped us get credit for over $600,000 in revenue that was being attributed to other channels. The behavioral data showed us the real picture behind every closed deal.
15 minutes. See what your pipeline actually looks like.
We're not asking you to evaluate a platform. We're asking whether your current scoring model is telling you the truth.