Multi-Touch Attribution

Attribution is table stakes. There, we said it. It’s absolutely necessary for any platform claiming to improve revenue performance – but Click360 isn’t just another attribution tool. Click360 is for those who have tried every other tool on the market and still know they’re not getting that down-to-the-penny insight on what’s responsible for revenue generation. You’re either not seeing the full picture or you’re not getting the actionable insights needed to make decisions. Your customers’ journeys are complex and they can’t be measured by the confines of platforms that can’t see beyond a few days or multiple channels, platforms and devices.  

When it Comes to Attribution - Click360 is Bulletproof

You need a platform that can do marketing attribution as a means of pinpointing exactly where revenue, margin and profit are actually coming from. So if you need that level of accuracy, you might as well have the most accurate full funnel attribution platform in existence. That’s Click360.

Click360’s multi-touch (or multi-channel) marketing attribution is exponentially more powerful than anything on the market for one main reason:  Because it has to be. Period. There are dozens of ways to do attribution and hundreds of tools capable of doing some part of it. Click360’s attributions have to be near-perfect down to the time-stamp of who clicked what and when because the outcome is to understand buyer behavior and purchase intent. It’s not about connecting a click to an order, but rather about connecting that click to a behavioral profile to a pattern to a revenue event and the individuals who are generating those clicks. That means capturing every click across every eco-system of your business. It’s only when you can see every click across all channels, ad platforms, devices and throughout time that you can truly understand buyer behavior and purchase intent.

Why does it have to be done this way? Good question. Just because someone searches for a product or service that you provide, doesn’t mean they’re going to buy from you. It certainly doesn’t mean they’re going to buy anytime soon. The same can be said for form submissions, downloads, demo requests, cart creations etc. Just because someone completed a desirable activity doesn’t indicate that they’re any more likely to buy from you than anyone else. Only once you can see the AI learned patterns and sequences of those clicks can you truly understand what your customers are saying to you through their online behaviors.

If revenue attribution is on your roadmap, take a test drive of Click360. Heck, run it side-by-side with any platform you own are evaluating. Because this isn’t just another attribution platform. This is the ‘take this data into the annual meeting to demand a bigger budget because you can prove revenue generation down to the penny on how much money you’ve made for the business’ attribution platform.

Follow Us On Social Media