Attribution is Only the Beginning
Attribution alone is not enough information to make important decisions about your business. It’s not enough to know that it came from paid vs. organic. It’s not enough…
7 Ways Click360 Can Help You Prepare for the End of 3rd Party Cookies
The ending of third party cookies by Apple, Google and others should come as no surprise to anyone. The writing has been on the walls for years. As…
The Science (or rather the Analytics) Behind Knowing When MQL Becomes an SQL
Knowing when a marketing-qualified lead has transformed into a sales-qualified lead has largely been a mystery. It's mostly been a game of guess and test.But some marketing and sales teams…
Navigating the Unknown: Marketing During & After a Crisis
The times, as the saying goes, they are a-changing. How fast? Well, the situation will have evolved in the time between when we wrote this line and when…
Work Smarter Not Harder: How to Augment Your Team’s Intelligence
There’s a social ad circulating the web. Pretty straightforward, simple question. Will COVID change consumer behavior?, it asks. If you find yourself asking this same question, please stop…
Your Tech Stack May Actually Be Hurting Sales and Marketing Outcomes
Just what you want to hear, right? After spending all this time, money and effort to evaluate and implement a bunch of tools, it’s entirely possible that they’re…